Company Highlights

Ebrahim Al Neama & Sons Holding Group Signs Cereal Killer Café exclusive license agreement for Qatar with Gourmania International Company

West Bay, Doha, Qatar, November 27th, 2016: Ebrahim Al Neama & Sons Holding Group, one of the leading and most reputed business groups in Qatar with over thirty years of market experience, 50+ partners and leading international brands under their umbrella, today announced that it has signed an exclusive Qatar-wide license agreement for Cereal Killer Café with Gourmania International, a highly-recognized Food & Beverage Company in Kuwait, with multiple international franchised and home-grown restaurant brands.
Speaking about this achievement, Mr. Mohamed Al Neama, Vice President of Ebrahim Al Neama & Sons Group, said: "The addition of Cereal Killer Café to our portfolio of corporate brands fits in with our strategy of bringing the best of the breed concepts to the Qatar market. Cereal Killer Café will enhance and add value to our collection of international brands.”
Commenting on the agreement, Dr. Emad Bukhamseen, Chairman of Gourmania said: "We are extremely excited about associating with Ebrahim Al Neama & Sons Holding Group, a prominent business group in Qatar. Our decision to have licensed Cereal Killer Café in Qatar is fueled by our desire to expand the brand in this vibrant and demographically diverse market of highly brand-conscious individuals," he added.
"The concept of Cereal Killer Café will appeal to Qatar’s food market because of it's very new age, It's more than a cereal house; it represents a lifestyle, a frame of mind." said Mr. Mohamed Al Neama.  Experiencing good quality cereals and in a nostalgic ambiance will be the prevailing factors for success in the café market of Qatar," he added. 
Founded in London, United Kingdom in 2014, Cereal Killer Café prides itself on being a family friendly destination and the world’s first international cereal concept that can evoke the old memories of 1980s and 1990s with its retro style design showcasing hundreds of pieces of vintage memorabilia, posters, artifacts and arcade games. The café offers 100 different types of cereals, 30 varieties of milk and 20 toppings from around the world.  It has also a very good selection of cereal cocktails, delightful pastries, savories and up to 30 hot and cold drinks.  In addition, the brand takes the interactive eating experience one step further with “do-it-yourself” counter where customers can choose their own rice crispy tacos, micro cereal pan cakes, crepes or soft ice creams with a choice of dozen chilled or dried favored toppings.